About
The good road, taken seriously.
Buonovia takes its name from the Italian buona via: the good way. We exist to give destination organizations the kind of senior media attention big agencies reserve for their biggest accounts.
The founder
Stephen Strauss
Stephen has spent a decade in data-driven media: first in account and analytics roles at the ad-tech platforms SRAX and Amobee, then as a founding member of opTi, a New York marketing and media agency, where he rose to Director of Marketing and Media Strategy across nearly six years of planning and activating campaigns for national brands.
He founded Buonovia in 2024 to bring that discipline to the organizations that market places, and to fix what he’d watched frustrate smaller destination clients for years: the junior team, the boilerplate plan, the report nobody could explain. At Buonovia he leads every engagement and stays the client’s point of contact from first call to final report, backed by a specialist team across creative, video, analytics, and influencer work.
A Penn State graduate, Stephen spent five summers before advertising as a U.S. Coast Guard–licensed boat captain on the Jersey Shore. Tourism isn’t an abstraction to him; it’s the industry he grew up working in.
How we operate
Four commitments we make to every client.
Senior-led, always
The senior partner you meet in the first conversation is the one you'll still be talking to a year in. Specialists join as the work demands, but the relationship never gets handed down the ladder.
Independent by design
No network inventory deals, no volume quotas, no preferred-partner kickbacks. Channel recommendations are shaped by your goals and your data, nothing else.
Numbers, plainly told
Every report pairs the dashboard with a plain-English narrative you can forward to your board without translation. If a number is disappointing, you'll hear it from us first.
Place-aware planning
Tourism isn't e-commerce. We plan around seasonality, drive markets, booking windows, and the long path from inspiration to arrival, because that's the business you're actually in.
Where we are
Two studios, one team.
New York
154 W 14th St
New York, NY 10011
Philadelphia
1521 Locust St
Philadelphia, PA 19102
(215) 262-7951
Get started
Talk to the senior partner you'll actually work with.
No discovery-call script, no pitch deck theater. Thirty minutes, straight answers.